The Price Cattle Co. story begins with Arthur Price who drew ‘Tarcoola’ near Injune in 1963, as part of the Fitzroy Catchment Brigalow Development Scheme. Arthur and wife Gail developed the block and built a successful beef business. Sixty years later, Price Cattle Co. is now a multi-generational business spanning five properties and running 10,000 cattle, led by their son Owen and his wife Brigid, and supported by grandchildren Maddy, Rob and Isabel.
Our family
Price Cattle Co. has its roots at ‘Tarcoola’, at the southern end of the picturesque and productive Arcadia Valley.
Family, legacy and sustainability are at the heart of our business and every decision that's made. Our Company Charter details this approach and acts as an important reference point in our decision making.
We approach day-to-day operations with a philosophy of data-driven value-based decision making in order to protect the country and remain viable for generations to come.
Our family is committed to strict biosecurity practices to protect the land, the animals and the people. In 2022, Price Cattle Company won the Farm Biosecurity Producer of the Year award from the Commonwealth Department of Agriculture, Fisheries and Forestry.
Transparent record-keeping and attention to detail also applies to herd management with the current generation embracing new technologies, including genomics and paddock-based weigh scales to understand individual animal performance and improve genetic selection.
In 2017 our business was assessed against more than 150 international standards and successfully achieved Grazing Best Management Practice certification.
Owen Price
Director and Operations Manager
‘Tarcoola’ has always been home for Owen, and he’s proud to have built on the foundation laid by his father who settled the block in 1963.
While his father is no longer alive, his mother still lives on the farm. Under Owen's management the family business has expanded to a 10,000-head operation spanning five different properties.
Owen Price
Director and Operations Manager
Brigid Price
Director and Business Manager
Although raised in the tropics of Far North Queensland, Brigid is proud to call Central Queensland’s Arcadia Valley home.
Before joining business she was a Finance and Personnel Manager with Queensland Health, which required skills now central to Price Cattle Co., including the importance of data and operating procedures.
She has served on the Board of the Dawson Catchment Coordinating Association and as a producer champion for the Queensland Biosecurity Mates Ambassador Program. Brigid has also undertaken training through the Australian Rural Leadership Foundation and was an inaugural participant in the National Farmers’ Federation Diversity in Agricultural Leadership Program.
Brigid Price
Director and Business Manager
Maddy Price
Manager - Greenlake
Maddy is a graduate of CQUniversity’s Bachelor of Agriculture, with a major in agribusiness.
Following her studies she returned to the family business as manager of the ‘Greenlake’, a 7,600ha breeding block north of Rockhampton.
She is overseeing the transition of the predominantly Bos indicus mixed-breed herd that came with the acquisition of ‘Greenlake’, to a fullblood Wagyu breeding herd to align with the company’s goal of premium grassfed beef production.
Maddy Price
Manager - Greenlake
Rob Price
Iwona and Stud Manager
Rob oversees the stud Wagyu herd and genetic selection decisions to improve commercial production.
He has embraced technology to improve decision-making, including genomic testing and Opti-weigh paddock-based scales to monitor growth rates of individual animals relative to their parentage.
Rob Price
Stud Manager
Isabel Price
Student
Isabel is a boarding school student in Rockhampton, where she enjoys studying business with a view to applying that knowledge when she returns to the farm in the future.
Her weekends are typically spent helping big sister Maddy at ‘Greenlake’ with general farmwork, from mustering to fencing to animal health treatments.
On holidays she can’t wait to return to ‘Tarcoola’ to see her parents and her pet dogs, and to work the cattle on the home property.
Isabel Price
Student
Owen Price
Director and Operations Manager
‘Tarcoola’ has always been home for Owen, and he’s proud to have built on the foundation laid by his father who settled the block in 1963.
While his parents still live on the farm, Owen has overseen the expansion of the business to a 10,000-head operation spanning five different properties.
Although raised on the cane fields of Far North Queensland, Brigid is proud to call Central Queensland’s Arcadia Valley home.
Before joining business she was a Finance and Personnel Manager with Queensland Health, which required skills now central to Price Cattle Co., including the importance of data and operating procedures.
She has served on the Board of the Dawson Catchment Coordinating Association and as a producer champion for the Queensland Biosecurity Mates Ambassador Program. Brigid has also undertaken training through the Australian Rural Leadership Foundation and was an inaugural participant in the National Farmers’ Federation Diversity in Agricultural Leadership Program.
Brigid Price
Director and Business Manager
Maddy Price
Manager – Greenlake
Maddy is a graduate of CQUniversity’s Bachelor of Agriculture, with a major in agribusiness.
Following her studies she returned to the family business as manager of the ‘Greenlake’, a 7,600ha breeding block north of Rockhampton.
She is overseeing the transition of the predominantly Bos indicus mixed-breed herd that came with the acquisition of ‘Greenlake’, to a fullblood Wagyu breeding herd to align with the company’s goal of grassfed organic beef production.
Rob oversees the stud Wagyu herd and genetic selection decisions to improve commercial production.
He has embraced technology to improve decision-making, including genomic testing and Opti-weigh paddock-based scales to monitor growth rates of individual animals relative to their parentage.
Rob Price
Stud manager
Isabel Price
Student
Isabel is a boarding school student in Rockhampton, where she enjoys studying business with a view to applying that knowledge when she returns to the farm in the future.
Her weekends are typically spent helping big sister Maddy at ‘Greenlake’ with general farmwork, from mustering to fencing to animal health treatments.
On holidays she can’t wait to return to ‘Tarcoola’ to see her parents and her pet dogs, and to work the cattle on the home property.